In the 1990s, Elliot County, KY was declared the poorest county in the nation. But rather than going the usual route and focusing efforts on recruiting outside companies to come in, leaders took a different approach to the problem, and looked to build on their own strengths.  Two decades later these efforts led by the Elliott County Extension Office are paying off, and Elliot County is making a name for itself through its asset based approach to rural economic development through Arts and Culture.